About Us
The mission for Southern Club Checking® is to help members “Live Better for Less” by delivering extraordinary value and concierge service with each and every member contact! Southern Club Checking is powered by Generations Gold, Inc. established in 1992 and located in West Palm Beach, Florida. The company currently serves more than one million members.
Our core values:
Provide the best possible service quality and value to members.
The statement is clear, simple, and straightforward. We make sure that each member of our team fully comprehends its meaning, and that they unconditionally embrace our unique business philosophy. We are committed to excellence, to being the absolute best in the world, we will never settle for mediocrity.
We must be anything but ordinary. We must stand apart from every other service-oriented organization by providing extraordinary service, above and beyond anything our members have ever experienced. We expect our team to “WOW” our members, consistently, each and every time they pick up the phone. Specifically, we require the following:
- We put ourselves in our member’s “shoes” and treat the member the way we would like to be treated.
- We are professional, friendly, creative and intelligent. We will make a difference for our members and their families!
- We anticipate our members’ needs as if they were our own. We are creative! We don’t simply respond to members’ requests we “anticipate” members’ needs!
We must provide the lowest prices and best value on everything we offer. That’s why we’re here! We must “WOW” our members with the best deals and pricing available anywhere. Specifically, we require the following:
- Our goal is to “dig deep”, turn over every rock and stone to find our members the best value! It’s our charge to make sure that members can’t get the value we offer on their own, without us.
- We are tenacious advocates for our members. We look beyond “published” or “standard” pricing whenever possible and consider it a challenge to get our members a better deal.
- We are creative! We think of ways to get more for our members, for less. Using every resource available to us every time.